Scaling Sales Performance Management with Advanced Technology
Empowering Kennect to scale from 3 to 20+ pharma clientsClient Info:
Kennect, Inc.
Industry:
SaaS (Sales Performance Management)
Product Delivered:
Scalable ETL Platform
Services:
MVP Development, Augmented Tech Team, Software Modernization
The Challenge
Kennect Inc., a sales performance management space, found itself at a point of crisis. Their innovative solutions were gaining traction, but their internal processes weren’t keeping pace. The company relied heavily on Excel automation and NodeJS scripts to manage complex sales incentive calculations for their clients. As their customer base grew, so did the limitations of their existing setup.
- Data processing was hitting Excel’s upper limit of 1 million rows, hampering their ability to handle larger datasets.
- Debugging and making changes to their processes were becoming increasingly challenging.
- Onboarding new clients required significant manual effort from Kennect’s team.
- Scaling their operations to meet growing demand seemed like an uphill battle.
Kennect needed a solution that could not only address these issues but also pave the way for future growth—all within a tight four-month deadline.
Our Solution
OrderStack stepped in with a comprehensive solution tailored to Kennect’s unique needs. We developed a cloud-based ETL (Extract, Transform, Load) platform that would serve as the backbone of Kennect’s operations. Key features of our solution include:
- A robust data processing engine capable of handling datasets far beyond Excel’s limitations.
- Flexible and insightful reporting tools to provide valuable insights to Kennect’s clients.
- Ready-to-use integrations with internal client systems and third-party ERP and CRM solutions.
- Automation of repetitive tasks to reduce errors and increase efficiency.
- An intuitive user interface that allowed clients to manage their own core and master data.
- Parallel processing capabilities for faster data transformation and report generation.
Our team worked closely with Kennect, functioning as an extension of their own team. We brought in-depth expertise to guide crucial decisions on UX design and backend architecture, ensuring the solution was both powerful and scalable.
Key Highlights of Our Engagement
- Rapid development and deployment: We delivered a fully functional MVP within the challenging four-month timeframe.
- Seamless team integration: Our developers worked as part of Kennect’s team, ensuring smooth communication and rapid problem-solving.
- Innovative problem-solving: When faced with the challenge of performing a full outer join in MongoDB, our team devised a creative solution using JavaScript and MongoDB’s aggregation framework.
- Cloud migration: We successfully transitioned Kennect’s operations from local systems to a scalable cloud infrastructure.
- User empowerment: The new platform allowed Kennect’s clients to manage their own data, reducing the workload on Kennect’s team.
The Impact
Our solution revolutionized Kennect’s operations and set the stage for impressive growth. The impact was felt across multiple facets of their business.
Qualitative Benefits
- Enhanced brand reputation: Kennect established itself as a market leader in the pharmaceutical space.
- Improved customer satisfaction: Clients appreciated the increased transparency and control over their data.
- Strengthened customer relationships: The new platform fostered trust and loyalty among key clients.
- Operational efficiency: Streamlined processes allowed Kennect to focus on innovation and growth.
- Scalability: The cloud-based solution removed previous limitations on data processing and client onboarding.
Quantitative Benefits
- Client expansion: Kennect grew from serving 3 pharmaceutical companies to over 20, including industry giants like AstraZeneca, Sanofi, and GSK.
- Revenue growth: The ability to onboard new clients more efficiently led to a significant increase in sales revenue.
- 100% ROI within a year: Kennect recouped their investment by onboarding two new clients shortly after the project's completion.
- Improved productivity: Employee efficiency skyrocketed as the new system eliminated the need for local setups and manual processes.
- Enhanced data capabilities: Kennect can now process datasets of any size, removing previous barriers to growth.
CLIENT QUOTE
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