Excel to Excellence
How OrderStack helped Kennect Inc. transform their approach towards Pharma Sales IncentivesClient Info:
Kennect, Inc.
Industry:
SaaS for Pharma Sales Performance Management
Product Delivered:
Custom Incentive Automation Platform
Services:
MVP Development, Augmented Tech Team
The Challenge
Kennect Inc., was facing significant challenges in calculation of incentives in the pharmaceutical industry. The traditional methods used to calculate sales incentives were cumbersome and time-consuming, relying heavily on Excel spreadsheets. This manual process led to inefficiencies and numerous field force queries, as discrepancies and errors were common.
Kennect envisioned a tool that could make incentive calculations as simple as pushing a button.
The challenge was twofold:
- Create a system that could handle the complex, often Byzantine rules of pharma sales incentives.
- Make it so user-friendly everyone would willingly make the switch.
Our Solution
OrderStack stepped in to provide a comprehensive solution that automated the entire incentive calculation process. A comprehensive incentive automation platform that included:
- An intuitive dashboard for creating and managing incentive schemes
- Flexible criteria-setting tools to handle even the most complex rules
- A bird’s-eye view of entire organizational incentive structures
- A platform that allowed them to experiment different scenarios across multiple years
We made sure that using our platform felt as familiar as Excel. It was all about making the transition from old to new as smooth as possible. This solution was built on top of an ETL platform we had previously created for Kennect, ensuring a seamless and robust system.
Key Highlights of Our Engagement
User Experience Focus and Adoption
The UX was designed to be intuitive, helping users transition from Excel and to adopt the new platform without difficulty.
Time Saving
The new system drastically reduced the time required for incentive calculations from a month to just a week.
Scalability
The platform allowed Kennect to scale their operations quickly, enabling them to serve a larger number of clients efficiently.
The Impact
Qualitative Benefits
- Improved public perception and loyalty.
- Positive feedback and higher satisfaction ratings from customers.
- Streamlined processes and improved effectiveness for Kennect’s clients.
Quantitative Benefits
- Kennect's client base increased from 3 to over 20, including companies like AstraZeneca, Sanofi, and GSK
- Incentive calculations are now completed in one week, a 75% reduction from the previous monthly cycle.
- Kennect achieved a 100% return on investment within a year of project completion
- Their market share in the pharma sector saw significant growth
CLIENT QUOTE
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